Why You Need a Motto, Now More Than Ever
Faster than a speeding bullet point, more powerful than a pithy mantra (maybe), able to leap over a banal Tweet in a single bound... it's time to bring back the motto.
The Man of Steel wasn't Superman's motto per se, but it did underscore his reputation for strength. And that's what a motto does, or can do, define and underscore your reputation... but for life.
And notice his doesn't say ‘except for kryptonite’....